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Revize · City website · Approved September 2026

Milton, Georgia

A city site for Milton, a north Fulton County city of about 41,500 that brands itself as Georgia's Equestrian Hometown. The brand palette read dull on screen, so I kept its anchor color and lifted everything around it.

Visual DesignColor SystemTypographyIteration
Home1440 × 5033
Home design

The brief

Direction without a kickoff recording

The kickoff was run by another member of the team and there was no recording, so the direction came from the kickoff notes, the city's brand color and typeface documents, and its photo library.

Milton is rural on purpose: twenty-five square miles of protected countryside, trails, and a walkable historic district in Crabapple, fifteen minutes from Atlanta. The site needed to feel like that, not like a generic suburb.

The approach

Keep the anchor, lift the rest

The brand document leaned on dark blue, slate, dark green, and brown, and together they felt heavy. I kept Heritage Blue as the anchor and built a lighter, warmer system around it, with an italic serif reserved for the one word that matters in each headline.

PaletteHeritage Blue stays the anchor, lifted with cream, sand, a refined sky blue, and a gold sampled from the logo. Brown became a sparing accent, and dark green is reserved for parks and nature.
TypeThe brand faces aren't licensed for the web, so each got its closest web match: Source Serif for headings, Figtree for body, and an italic serif for accent words.
HeroA photo slideshow with a short story attached to each slide, as the kickoff asked, and a search bar at the base of the hero that's prominent without taking over.
Quick accessSix cards in a single row, each with an icon, a title, a one-line description, and an arrow, so residents can scan the row instead of reading it.
RevisionsAfter the first revision the client approved about 97% of the design. The remaining rounds reworked only the top of the homepage: softer corners, less boxy framing, arrows instead of dots.

Palette · contrast measured against white

  • Heritage Blue#063E4E11.62:1 on white · AAAAnchor
  • Heritage Gold#B8893D3.14:1 on white · accentFrom the logo
  • Sky#5FB4D72.33:1 on white · accent
  • Cream#F7F1E6Surface
  • Sand#E8DCC4Surface

The rest of the approved set · desktop, 1440px

Interior page1440 × 2731
Interior page design
Department template1440 × 3422
Department template design
Interactions and menus1440 × 5039
Interactions and menus design

Outcome

Most of it landed on the first pass

Feedback after the first revision was about one region of one page. Everything else, from the palette to the department template, held through approval.

97%
of the design approved after the first revision round. Later rounds focused on the homepage hero alone.

Next in the practice

Utica, New York↗